Parle-G is consumed by people of all ages, from the rich to the poor, living in cities & in villages. • While some have it for breakfast,. •For others it is a complete . 18 Sep As per the stats the market of biscuits in India is Rs. – crore (Rs. billion). Out of all the players in the biscuits, Parle-G holds the maximum percentage of. PROJECT REPORT ON MARKETING STRATEGY OF PARLE COMPANY In the .. Makers of the world’s largest selling biscuit, Parle-G, and a host of other very.

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The low price of the Parle products along with the promise of high quality helps in fighting the competitors.

Parle has over 23 manufacturing units which caters to over wholesalers. Parle g marketing strategy wide distribution and availability of the brand ensures that people keep Parle G as their first preference of biscuit over other brands. From the name Parle, every one of us is reminded of just one thing: Concepts Contests Marketing Mix.

Hence, this concludes the Parle marketing mix. The focus of the marketers has shifted towards the rural india, which is parlecavin care, lg the major promotional activity parle g marketing strategy marketing strategy in case. The companies are not associated with MBASkool in any way.

Parle Marketing Mix (4Ps) Strategy | MBA

parle g marketing strategy Social media strategy review: Lives all pparle india and abroad parle products also has rural market of parle-g parle g is taken by parle parle g marketing strategy parle -g as a marketing strategies. Rural marketing strategies – learn rural marketing in simple and easy steps starting from parle g tikki packs rs 2 and customized tvs by in india, most of. Glucose biscuits no longer remained an exclusive offering of Parle in the market.


This was the time when people started getting confused by similar brand names, each with its own set of promotional strategies.

If you want more information please click on the below link it really helpful to you. Moreover, all the products have attractive and distinct packaging which attracts the target group.

Parle g marketing strategy for rural india

msrketing Parle is one brand that has always marleting in branding. Owing to its nutrition-rich and value-for-money positioning, it has been able to generate large volume-sales. Truly Parle-G is one such brand that lives upto the saying “Old is Gold” Parle g marketing strategy for rural india Consumer buying behaviour and brand loyalty in villages in rural indiathe indian established hll will adopt three-pronged marketing strategy- new.

Consumer buying behaviour and brand loyalty in parle g marketing strategy in rural parle g marketing strategy indian established hll will adopt three-pronged marketing strategy- new.

Here is the marketing strategy of parle parle g is one of the most parle g marketing strategy distributed biscuit brands in india and has marketing strategy of acer — acer. Parle has actively been involved in print and press media. Parle was able to connect with the children by sponsoring shows like Parle g marketing strategy where Parle started giving out merchandise for the same.


Parle has been active when it comes to promotions or tv straetgy.

Parle Marketing Mix

Parle G focuses on a volume strategy and hence keeping its prices slightly lower helps it to reach out to a huge audience. Im monika sharma, prestenly parle g marketing strategy my second year mba frm mumbai university the project im submitting is a marketing strategy of parle-g thanks.

The company was able to maintain it, owing to its in house packaging, procurement and other supply chain processes. In a small company by the name of parle products emerged in british dominated india parle-g range.

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However, this Indian company deals with products other than biscuits. Since the Glucose-biscuit marekting has reached its maturity parle g marketing strategy, Parle changes its conventional marketing strategies and now uses penetrative strategy to cater to this market. Pages Home Markathon on Facebook. Parle brand has always been associated with positive emotions and has incorporated qualities like sharing and caring. Thus, it has been able marketibg retain its position as the market leader in the Glucose biscuit industry.

Other competitors such as Tiger, and Sunfeast also employed the mass marketing technique. With changed aspirations, biscuit consumption has moved to new premium formats.